Adaptive Trial Design

13
Jan
7 min read

In Defense of 50:50 Randomization

I’ve been in meetings where “adaptive” was treated as a synonym for “smaller trial.” The assumption goes like this: if we can learn as we go, we can stop early when something works, drop arms that fail, and route patients to better treatments. Surely that means fewer patients overall.

03
Dec
5 min read

What A/B Testing Teams Can Learn from 40 Years of Oncology Trial Mistakes

What oncology learned the hard way—and tech keeps relearning.

26
Nov
4 min read

When Every Company Becomes a Trialist

In 2014, during a major snowstorm, Uber ran a randomized test by turning off surge pricing for a subset of riders. Some waited longer. Others never got a ride at all. It wasn’t just a pricing tweak. It was a trial of behavior, supply, and equity. Trials, once reserved