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A/BTesting

03
Dec
9 min read

What A/B Testing Teams Can Learn from 40 Years of Oncology Trial Mistakes

Two worlds with remarkably similar challenges—and strikingly similar failures. Why Tech Should Pay Attention to Cancer Trials Most product teams believe A/B testing is a modern invention—lean, data-driven, and efficient. But if you step back, experimentation in tech today looks remarkably similar to oncology trials in the

26
Nov
4 min read

When Every Company Becomes a Trialist

In 2014, during a major snowstorm, Uber ran a randomized test by turning off surge pricing for a subset of riders. Some waited longer. Others never got a ride at all. It wasn’t just a pricing tweak. It was a trial of behavior, supply, and equity. Trials, once reserved