30
Dec
6 min read

The Antidote to Guaranteed Significance

What to do instead of UPSIs On December 22, 2025, Dr. Hackman published a guide to guaranteeing significant results. If cheating at science is your goal, he says, it’s required reading. I spent nearly a decade writing SAPs designed to prevent exactly this. The 92% false positive rate he

16
Dec
5 min read

Stop the Zombie Trial: The "Kill Switch" for Failed Experiments

The most expensive decision in drug development (or product experimentation) is not starting a trial. It is continuing a zombie trial. Imagine you are at the interim analysis of a Phase II study. You have enrolled 50 of 100 patients. You have spent $10 million. The data is... underwhelming. The

11
Dec
3 min read

What BATTLE Got Right That Most Adaptive Trials Get Wrong

Everyone says they want adaptive designs. Almost no one actually runs them. In decks, protocols, and FDA briefing books, “adaptive” has become a fashionable adjective—usually meaning a trial with one interim look, a conditional power calculation, and a long list of things you are not allowed to change. The